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How it works

A lead lands. The system takes it from there.

The AI engine resolves identity, picks the right journey, runs the routine turns, and brings in a human at exactly the right moment — all on one continuous case.

Step by step

From first contact to resolved

Six steps run on every journey.

1

Lead lands & is resolved

From an ad, webform, WhatsApp, CSV or manual add. GrowHigh matches phone/email to an existing lead or creates one.

2

The engine picks the journey

An LLM intent classifier reads the first message — or the source binding — and chooses the right Operation.

3

The opening fires

The entry phase sends its template, with variables like name — or an image from intake data — filled in per-lead.

4

AI runs the auto phases

It asks the configured questions, captures answers into the case, and advances when conditions are met.

5

A human takes over

On manual phases the case appears with captured data as a form, live chat, SOPs and AI-drafted replies.

6

SLAs keep it honest

Overrun a phase budget and it’s flagged. Reminders nudge stalled conversations. Everything is recorded.

The mental model

Five ideas explain the whole platform

Operation

A journey

A named, reusable journey — "Appointment Booking", "Claim Settlement". Build it once; run it for every customer.

Phase

A step

Auto (AI-driven) or manual (a human picks it up). Each carries an opening, statuses, SOPs, data fields and an SLA.

Transition

How phases connect

Sequential, conditional (branch on a status or answer), or parallel (fan-out and join) — real multi-team operations.

Case

A live journey

One running instance for one customer, with a current phase, status, and everything learned captured as data.

AI Engine

The runtime

Reads messages, picks the operation, runs the auto-phase loop, respects the 24-hour window, fires reminders, tracks SLAs.

Auto + manual

The AI runs the routine. Humans handle judgement.

Every phase is one of two kinds. The engine moves the case forward until a manual phase hands it to a person — with all context attached.

Auto phase

AI asks, captures and advances on its own — 24/7, in 45+ languages.

Manual phase

A human picks up with the captured form, live chat and AI-drafted replies.

The runtime

Inside an auto phase: one tight loop

On every auto phase the engine runs the same loop until the phase’s conditions are met — then it advances the case or hands off to a human.

Read message
Understand
Capture data
Ask next
AI Engineloops 24/7
1
Read & understand

The engine interprets each reply in context — in 45+ languages — and extracts intent.

2
Capture to the case

Answers are written into structured data fields on the live case, not lost in a transcript.

3
Ask what’s missing

It asks only the next needed question, following the phase’s configured script and SOPs.

4
Advance or hand off

When conditions are met it moves the case to the next phase — or to a human if judgement is needed.

On the case

Everything learned is captured — not buried in chat

A human picking up a manual phase sees the full picture instantly.

JP
Julia Park+1 ··· 4821 · WhatsApp
OperationOPD intake
Current phaseDoctor review
SymptomsFever, cough · 3 days
Preferred slotTue AM
Lab reportCBC.pdf ✓
SLA1:05 left
  • Structured fields, captured automatically as the conversation happens.
  • Documents & media — reports, photos, IDs — attached to the case.
  • Full timeline of every message, status change and automated action.
  • Live SLA so the next owner knows exactly how much time is left.
See it on your data

Watch a journey run end-to-end.

We’ll map one of your real operations into GrowHigh in the demo.

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